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Quality Real Estate raphy Makes A difference

I recently posted an article on Active Rain.  A very popular real estate resource site.  The article was a tutorial on using multiple flash and Photoshop layers masks to create an exceptional marketing image of a home.

Now the article was written for the real estate agent and real estate photographer to help hone their photography skills.  Let me assure you the above shot could not be created with an iphone or a point and shoot camera.  It could only be created with professional level photography techniques.   I am sharing this post so you can see the amount of work that goes into the marketing of  a sellers home through exceptional real estate photography.

Quality Real Estate Photography Makes a Difference

Today’s real estate buyer is much different then 10 or 15 years ago.  Today’s home buyer has access to every home that is available to them at their fingertips.  They are no longer completely reliant on a real estate agent to provide them with homes for sale they may like.  The buyer now has direct access to all the inventory.   Today’s home buyer is picking the homes they want to see based on the online presentation.   When looking at a list of house that fit a home buyers criteria, about 60-70% of their decision  to view a home is based on the quality of the real estate photography they see.   A recent study tracking the eye movement of home buyers shows that real estate photography makes a difference in capturing a home buyers attention.

So to wrap this up, I don’t think as a home seller you care about my photography technique.  But as a home seller I think you should care about the level of photography your agent provides you and you can see I am dedicated to providing the best marketing of your home.  I can provide a home seller an exceptional online marketing package that produces results….. starting with real estate photography that makes a difference.  If you are thinking of selling a home in Essex County or Northern Middlesex County give me a call at 978-360-0422 to see how my marketing plan can produce results.

Photography of recent Homes


52 Regency Drive for Sale, Dracut MA New Construction

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52 Regency Drive, Dracut MA 01826- MLS#   Status- Active Price- $559,900 Rooms- 8 Bedrooms- 4 Baths- 3 full Living Area- 2734 sq ft Lot Size- 20,120 sq ft 52 Regency Drive is located in Dracut Massachusetts in zipcode 01826.  Situated in Dracut’ premiere golf course community, Meadow Creek.  Meadow Creek is a large neighborhood built around the Four Oaks Country Club.  Meadow Creek is a large neighborhood of similar homes, definitely an upscale community. […]

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The Unused Bedroom, Show Its intended Use

Often times as a REALTOR, I go on listing appointments to consult with home sellers, to find one or more bedrooms that are no longer a bedroom.  The bedroom is empty, has been converted to an office or has become a catch all room. It is important to show potential buyers the true use of a space.  Take that unused bedroom and make it look like a bedroom.  Buyers will walk away thinking your house […]

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820 Methuen Street for Sale, Dracut Massachusetts

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820 Methuen Street Dracut MA 01826 – MLS 71729947 Price- $330,000 Style- Townhouse/ Duplex Bedrooms- 3 Bathrooms- 2.5 Square Footage- 2045 sq feet Commuter Open House- Wednesday, September 3rd 4:30pm to 6:30pm About 820 Methuen Street Dracut MA Located on the East side of Dracut, Massachusetts this home is a quick drive to route 93, making it a great location for commuters. This duplex style townhouse offers a unique opportunity.  The main living area is […]

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3 Pinedale Ave for Sale, Methuen MA

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3 Pinedale Ave, Methuen MA 01844- MLS 71735061 Price- $280,000 Living Area-  1428 square feet Lot Size-  8835 square feet Bedrooms-  3 Bathrooms-  1.5 Year Built-  1942 Open House for 3 Pinedale Ave, Sunday September 7th 12-1:30pm About 3 Pinedale Ave, Methuen MA 01844 Located in Methuen Massachusetts, 3 Pinedale Avenue is located on a side street in a neighborhood setting.  It provides easy access to routes 93, 495 and 213.  The location is also […]

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42 Boylston Lane for Sale in Lowell Massachusetts

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42 Boylston Lane, Lowell MA 01852-  MLS# 71727292 Status: Active Price: $185,000 Style:  Condominium/ Townhouse Living Area: 1200 sq ft Bedrooms: 2 Baths: 1.5 42 Boylston Lane is located in South Lowell, Massachusetts in the 01852 zip code right on the Tewksbury town line.  Lowell MA is located in Middlesex county and is about 36 miles northwest of Boston.  Boylston Lane is a perfect location, being only minutes from route 495 with either route 93 […]

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Great Online Marketing of Your Home, Starts with Great Photographs

You home must have exceptional online marketing I don’t think any home sellers would dispute that great online marketing is a must for a home.  With over 91% of buyers starting their home search online, your home has to be found online. Any online marketing of your home needs to start with great photographs.  Great images of your home will capture online buyers.  I did a recent post about an ocular study done to show […]

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Melrose MA Tops the list as the Hottest Real Estate Market in Massachusetts

In a recent article Boston Business Journal has cited Melrose MA to be the hottest real estate market in Massachusetts. I have done quite a bit of business in Melrose, Massachusetts over the years and it is certainly no shock to me.  Even back in 2009, 2010 Melrose during the housing down turn.  Houses are coming on the market in Melrose and are immediately flooded with offers.  Homes are selling for significantly more money then […]

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23 Merrimack Way, Unit B, for Sale, Tyngsborough MA

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23 Merrimack Way, Unit B in Tyngsborough MA is located right off Merrimack Street.  Access route 3 in minutes from this newer condominium.  23 Merrimack Way, Unit B is part of Merrimack Landing Condominium. A 32 unit complex built around 2006.  It is impressively landscaped and shows a pride of ownership. 23 Merrimack Way, Unit B Tyngsborough MA 01879- MLS# 71720352 Price 235,000  | Condominium/Townhouse  |   1395 sq feet  |  2 bedroom  | 1.5 Bath […]

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What is that “NO” costing you?

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No shoes!!  No showings during the week!!   No unaccompanied showings!!  No unapproved buyers!!  No agents from this company!!  No Showings when I am not home!!  No Lockbox!!  No for Sale Sign!!  No Pictures of my House on the Internet!!  No Offers Less then Full Price!! You get the picture.  I am probably missing another 2 dozen “no’s” we will hear from home sellers when listing their home.  But as a home seller what is that […]

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