Expired Listing- No home seller goes into selling their house to have their home become an expired listing. But it happens, more often then you think. Dracut Massachusetts in the past year had 379 homes sold. Yet in that same…
Study reveals the importance of good real estate photography The importance of good real estate photography was reported by a Wall Street Journal article. The article references a study by Professor Seiler on the Ocular Tracking of home buyers viewing…
Interactive floor plans are just one of the tools I use to market a sellers home. Most of my moderately priced to expensive listings get an interactive floor plan to be used on the MLS, property websites and more…. as…
Accompanied Showings…. a definite NAY! Occasionally, I am asked to do accompanied showings on a potential listing. For 99.9% of the homes I market for sale to the public, this is a huge mistake. The only time I recommend accompanied…
There are three critical pieces to getting your home sold successfully. I call them the 3P’s. The 3P’s are Preparation, Pricing and Presentation. The most critical component of the 3P’s is pricing. I will focus on your home’s list or…
When choosing a list price for your home, realize that the price you choose will have a direct impact on the buyer activity and response. In today’s real estate market it is important to list your home right at the…
Showings= Offers, No showings= No offers. I write this post because I tried to set up showing for 2 sets of buyers this weekend. Buyer #1 chose five properties, out of the five, I was only able to schedule two…
It seems silly I have to say this, yet it happens all the time!! Clients find a home they would like to view and the sellers do not accomodate showings. You cannot sell your home if you do not allow…
Because of my background in advertising and commercial photography, I put a heavy emphasis on the quality of the photographs we take to market your home on the internet and printed flyers. I have over $2500 in photographic equipment I…
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Real Estate in Essex and Northern Middlesex Counties, Massachusetts
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