Home Pricing

Home Pricing and its Relationship to Buyer Activity

When choosing a list price for your home, realize that the price you choose will have a direct impact on the buyer activity and response. In today’s real estate market it is important to list your home right at the market. Your list price should be indicated by what similar homes have sold for. Top of Triangle Sellers decision to price above retail 97% dissatisfied with their Real 60-90 day frustration levels intensify Will require 0-5 showings per month Very little feedback or interest from any buyers Realtors use your house to JUSTIFY value in other homes High online traffic [...]

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Re-listing your home- THE DREADED EXPIRED LISTING!! Part 3

Home Pricing

This is the third post on a 5 post series. There is nothing worse than putting your house on the market to find it sits with no offers and the listing contract expires, with your house unsold. In post 2, we talked about how important effective communication between the real estate agent and the seller is to a successful sale. In part 3 we will talk about pricing. Pricing Review it with your Agent Pricing is the single biggest reason why homes sit on the market unsold. It is time to review the pricing of your home. The correct price [...]

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Re-listing your home- THE DREADED EXPIRED LISTING!! Part 1

Home Marketing

Re-listing Your Home! Avoid being an EXPIRED LISTING again!! It’s happened! Your listing is about to expire and your home hasn’t sold. The initial listing period agreed upon between you and your real estate agent has expired. As expected you are probably disappointed and frustrated because your home did not sell and you are wondering what to do next. Stay calm; it’s not the end of the world! There are strategies that can help you sell your home. For starters, don’t panic. You aren’t alone! In a sluggish real estate market as many as one-third to one-half of the [...]

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What Makes a Successful Home Sale- Haverhill Massachusetts

Home Marketing

I just closed on 3 Greenhill Farm Road in Haverhill. The sellers of this condominium unit approached me back in early March to discuss the sale of their condominium. One of the things that made this sale successful was that they contacted me months before they were ready to list their home for sale. At the first meeting we talked about a pricing strategy and what we needed to do to prepare their home for the market place. We spent hours over the next couple of months discussing the preparation of the home. In the end this is what we [...]

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How will your Home Compete?

Home Pricing

The deciding factors to determine how to price your home When deciding how to price your home, a home seller must remember that their home is competing in the real estate market with other similar homes. Home buyers have choices and your home will be compared to other homes in a similar price range. The graphic shows an order of importance of some factors that go into how to price your home and determing fair market value. The order of importance can vary from home to home and each situation, but in general you will find the order of importance [...]

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Control- Sellers What Can and Can’t You Control?

Home Marketing

Are you a home seller getting ready to put your home on the market? It is important to know what you can and can’t control during the home selling process. Price- You, as the home seller have total control on how you price your home based on your competition and fair market value. Condition- You have a great deal of control over how your home is perceived by the buying public. Advertising- You or you real estate agent have a fair amount of control over the exposure your home will get to the buying public in your price range. Time [...]

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How to Have a Successful Home Sale

Home Marketing

Any home can sell in any market, if you line up what I call the 3P’s of Home Selling. The 3P’s consist of: Preparation- What are you prepared to do to your home to make it stand out from the crowd? Pricing- The most critical piece and must be looked at very carefully without pricing your home properly there is no amount of pricing or presenting that will sell your home. Presentation- What the agent does to put the most positive spin on your home and expose it to the most amount of home buyers. One critical step of the [...]

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Understanding Fair Market Value

Home Buyer

Massachusetts home buyers and home sellers need to understand fair market value and how it impacts a successful sale or purchase of their home. Definition of Fair Market Value The price agreed upon and in which the money and property exchange hands between a home buyer and home seller. Fair Market Value is a price in which the general buying public would be willing to pay. Both buyer and seller must be willing and informed to buy/sell the piece of real estate in a arms length transaction. A transaction where neither party is desperate to sell or buy and where [...]

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Is Your Real Estate Agent Buying your Listing?

Home Marketing

I went on a listing appointment the other evening. I know I shouldn’t be shocked, but I was. I spent two to three hours researching and going over pricing on the property the homeowners were looking to sell. My research included a few drive by’s of home that sold in the past 6 months. Two very good comparable properties were on similar parallel streets to the house I was researching.. I went through my marketing presentation than we started talking about pricing. I was told that the home seller had received prices $50-70k higher. I had done my homework and [...]

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