Market With Drone Photography and Videos
As a real estate agent, I have passed the Unmanned Aerial Vehicle exam and have received my commercial drone license. My license now allows me to offer drone photography for real estate marketing.
I wanted the ability to bring drone photography and video to my real estate clients. I still hire out photography/drone services, but by having a drone in house I can offer aerial photography to more of my clients.
Drone photography adds another layer to marketing of my seller’s homes. When marketing a home, it all begins online. Different buyers respond to different visuals.
Aerial shots have a unique ability to provide home buyers an understanding of how a home relates to its property, the street and the neighborhood.
Let’s take a look at how drone photography is a great marketing tool to help sell your home.
Advancement in Drone Technology Makes Aerial Videos and Stills Easy
While it is not easy for anyone to pick up a drone and get great video and stills of a home for sale, drone technology has come a long way.
We can provide aerial photography and video for a fraction of a cost of what it would have been to rent a plane and shoot an aerial. And the ease and use of the DJI Phantom 4 is unprecedented.
Complex GPS and crash detection systems make flying a drone relatively simple. With the new FAA ruling of allowing commercial users to get a remote pilot’s license, it has allowed drone technology to get into the hands of everyone.
The Key to Great Drone Photography for Real Estate
The key to getting great still photographs and video footage of your home with the drone is the 3-way gimbal that controls the camera. The gimbal uses 3 servo motors to stabilize the camera along with other vibration-dampening systems.
The gimbal allows for very smooth video footage and photographs.
Before we go any farther, let’s look at this drone statistic from RIS Media.
According to MLS statistics, homes with aerial images sold 68 percent faster than homes with standard images.
Why Use a Drone For Real Estate Marketing
After setting a correct price for your home, the images you create for your home through real estate photography and potential videos are the single most important marketing tool you have to sell your home. Most of your home buyers will find your home through the internet.
A study by Prof. Seiler points out you have seconds to capture a home buyer’s attention. Once you do the majority of the buyer’s time is spent looking at the photographs of a home. Over 60%….. his final word are show it, don’t tell it!
So first and foremost, you need quality real estate photography of the exterior and interior of the home. But you can enhance your skills and even video marketing by using a drone. What does drone real estate photography and video for real estate offer?
Benefits Of Using Drone Photography and Video for Marketing Homes For Sale
Here are five benefits of using drone photography and video for real estate:
Capturing Unique Perspectives:
Drones offer the ability to capture unique aerial perspectives that showcase the property and its surroundings in a visually stunning way. This allows potential buyers to get a better understanding of the property’s layout, size, and nearby amenities, which can significantly impact their decision-making process.
Engaging Visual Content:
High-quality drone photography and video create engaging visual content that stands out in the competitive real estate market. By providing captivating visuals, drones help grab the attention of potential buyers and make the property more memorable, increasing the likelihood of inquiries and showings.
Showcasing Property Features:
Drones enable real estate professionals to highlight the unique features and selling points of a property. Whether it’s a large backyard, a swimming pool, a scenic view, or architectural details, drone imagery effectively showcases these features and helps potential buyers envision themselves living in the space.
Comprehensive Property Overviews:
Drone photography and video allow for comprehensive overviews of the property and its surroundings. This can be particularly useful for showcasing larger estates, properties with extensive grounds, or those located in scenic areas. By providing a holistic view, drones help potential buyers get a sense of the property’s overall appeal
and make more informed decisions.
Enhanced Marketing Materials:
Integrating drone imagery into real estate marketing materials significantly enhances their quality and impact. Professionally captured aerial photographs and videos make listings more visually appealing and increase their shareability on online platforms and social media. This, in turn, attracts a wider audience and generates more interest in the property, potentially leading to quicker sales.
First and foremost, drones offer the ability to take a unique perspective of your home that home buyers are not used to seeing. Home buyers are not typically used to seeing aerial views of a home. The mere novelty of it will catch their attention.
Nor can a home buyer do a drive-by and get the perspective a drone image or video can.
That is what marketing is up about. Getting a prospective buyer to notice and eventually buy!
Drone Aerials Highlight Unique Perspectives
With this particular home, the owners built there dream house on a piece of land that backed up to the tidal marsh along the river. The front view of this home allows to us to highlight a home as it sits in it’s surroundings. You can see the spectacular view this home has on a daily basis. While not really shown with this house you can give an overall view of the neighborhood or how a house sits on it’s lot.
Below you can see how some aerial video footage from a drone can really add to the marketing of your home.
Drone Aerial Video of a Home
How To Use Drone Aerial Stills and Video in Real Estate Marketing
Aerial Stills of Your Home
As I stated before there is nothing is more important than the having quality still photographs of your home. The stills are what is uploaded to the MLS and than distributed across channels like Zillow, Realtor.com etc…
Aerial stills if available should definitely be used to highlight your home and surroundings.
Aerial Videos of Your Home
Your listing agent should be utilizing video of your home on at least You Tube if not other channels. A short video should be like an ad to want to compel home buyers to check out your home. This video can be embedded in websites and shared across social media channels.
Aerial videos is where drone use for real estate can really shine. It hits a home buyer’s on several levels. The motion added by video with quality editing and the music can evoke an emotional response. Again, that is what marketing is all about!!
Final Thoughts On Drones for Real Estate Marketing
Marketing your home with drone aerials is an exciting opportunity for home sellers. It provide unique and exciting ways to make your home stand out from the crowd. Drone photography is a unique way of presenting your home. Drone photography is even more critical if the views or surroundings of your home are a key selling feature.
Seek out a listing agent on your home that offers drone photography. Remember marketing your home is a numbers game the more people who see it the more likely you will get the offer you want. maybe that one drone shot is what grabs a potential buyers attention.
Other Resources on Using Drones to Sell Real Estate:
- Anita Clark Using Drones to Sell Homes
- Paul Sian Should I have Drone Photography Done of my Home
- Seth Williams 5 Things You Should Know Before Buying a Real Estate Drone
- FOX News Drone Photography Takes Real Estate to New Heights
Drones for Real Estate Marketing, was provided by Kevin Vitali of EXIT Group One Real Estate of Tewksbury MA. If you would like to sell or buy a home or discuss drone marketing for your home, give me a call at 978-360-0422 and let’s get the process started.
Real Estate Services in the following areas: Northeast Massachusetts, Merrimack Valley, North Shore and Metrowest. Including the following communities and the surrounding area- Amesbury, Andover, Billerica, Burlington, Chelmsford, Dracut, Groveland, Haverhill, Lowell, Melrose, Merrimac, Methuen, Middleton, North Andover, North Reading, Reading, Stoneham, Tewksbury, Tyngsborough, Wakefield, Wilmington, Westford
