Home Pricing

House is not selling? Avoid MARKET ROT!!

graph of market activity for a listed home

You list your home and you anxiously await an offer. Showings are sporadic. Thirty days go by, then sixty then ninety. Then you pass the average days on market in your area. It starts to become obvious to you that your house is not selling and now your are getting worried. The days on market (DOM) is the amount of time from the day you list a property until the day you take your house of the market due to an accepted offer. Typical DOM runs about 74 to 120 days in our area and can be very … Continue reading...

Home Pricing and its Relationship to Buyer Activity

When choosing a list price for your home, realize that the price you choose will have a direct impact on the buyer activity and response. In today's real estate market it is important to list your home right at the market. Your list price should be indicated by what similar homes have sold for not homes that are actively listed or homes that have expired unsold. Top of Triangle Sellers decision to price above retail 97% dissatisfied with their Real Estate Agent. 60-90 day on the … Continue reading...

Re-listing your home- THE DREADED EXPIRED LISTING!! Part 3

This is the third post on a 5 post series. There is nothing worse than putting your house on the market to find it sits with no offers and the listing contract expires, with your house unsold. In post 2, we talked about how important effective communication between the real estate agent and the seller is to a successful sale. In part 3 we will talk about pricing. Pricing Review it with your Agent Pricing is the single biggest reason why homes sit on the market unsold. It is time to review … Continue reading...

What Makes a Successful Home Sale- Haverhill Massachusetts

I just closed on 3 Greenhill Farm Road in Haverhill. The sellers of this condominium unit approached me back in early March to discuss the sale of their condominium. One of the things that made this sale successful was that they contacted me months before they were ready to list their home for sale. At the first meeting we talked about a pricing strategy and what we needed to do to prepare their home for the market place. We spent hours over the next couple of months discussing the … Continue reading...

How will your Home Compete?

The deciding factors to determine how to price your home When deciding how to price your home, a home seller must remember that their home is competing in the real estate market with other similar homes. Home buyers have choices and your home will be compared to other homes in a similar price range. The graphic shows an order of importance of some factors that go into how to price your home and determing fair market value. The order of importance can vary from home to home and each … Continue reading...

What is My House Worth? Massachusetts Home Values

What is my house worth?.... is a question that crosses most peoples mind when contemplating the sale of their home. How to Determine Your Homes Value There are two ways of going about determining your home's value or the fair market value of your home. Fair market value is determined by comparing home values or property values of similar homes/properties that have sold with-in the past 3-6 months. One is to pay an independent home appraiser $350-400 to prepare a home appraisal. It is … Continue reading...

How to Have a Successful Home Sale

Any home can sell in any market, if you line up what I call the 3P's of Home Selling. The 3P's consist of: Preparation- What are you prepared to do to your home to make it stand out from the crowd? Pricing- The most critical piece and must be looked at very carefully without pricing your home properly there is no amount of pricing or presenting that will sell your home. Presentation- What the agent does to put the most positive spin on your home and expose it to the most amount of home … Continue reading...

Why Didn’t My Listing Agent………Take better Photos!!

Because of my background in advertising and commercial photography, I put a heavy emphasis on the quality of the photographs we take to market your home on the internet and printed flyers. I have over $2500 in photographic equipment I use to photograph a home and will spend two to three hours photographing you home. One of my rules that I try to follow is that the front of the home has full sunlight on the front and blue sky in the background. I will go back until I can achieve this if … Continue reading...

Price to sell or Pay the Price Later

Pricing your home properly is the single most important aspect of selling your home. It is important to price your house to sell. No amount of marketing in the world will sell an overpriced home. It is very important to know what the Fair Market Value (FMV) of your home is for that period of time. Fair Market Value is dynamic and always moving. FMV of your home 4 years ago was much different than it is today. Fair Market Value is the price agreed upon and in which the money and property … Continue reading...