Massachusetts Home Marketing

Shattered!! Home Selling Myths That Just Aren’t True

The thought enters your head... "I want to sell my house". You are going to have preconceived notions about much of the home selling process that may or may not be true. Often these thoughts are put into your head by people other than real estate professionals. But are they true or are they home selling myths not to be believed? Home sellers come to me with thoughts on certain aspects of selling a home that they think is the absolute truth. But they couldn't be farther from the … Continue reading...

12 Top Listing Agents Share “Hot Insider Secrets” to Sell Your Home

I asked 12 top listing agents to share their hot insider secrets to sell your home. There certainly seems to be several things that stand out from most of the responses. First being there really are no secrets, it requires work on the home sellers part as well as an experienced selling agent with a marketing plan that works. The other recurring thoughts are: Your home needs to be properly prepared for the market Your home needs to be priced appropriately And, quality real estate … Continue reading...

Things You Should Never Say or Do In Your Real Estate Listing

Once you list your home the most important marketing tool you have is your listing. Your listing is your public facing information. It includes photographs, description and basic statistics of your home. Your homes listing data will be the same across the board whether it is a real estate agents website, Zillow, Realtor.com or any other real estate portal found on the internet. But there are things you should never say or do in your real estate listing of your … Continue reading...

Don’t Short The Home Selling Process

There is a process to selling your home. The process to selling your home involves more calling an agent to slap a sign in the yard. Once you have the thought of selling your home, contact an agent and get an overview of the home selling process. Make the home selling process work for you. Most home sellers expect to get top dollar for their home and want it sold quickly with few hassles. If this is your expectation when it comes time to sell your home don't short the … Continue reading...

What Home Sellers Need To Know To Successfully Sell Their Home

If you are a first time home seller or haven't sold a house recently you probably have a lot of questions and wondering what is involved. I have put together what home sellers need to know to successfully sell their home. There are many aspects that go into selling a home. And, for the first time home seller or for someone that hasn't sold in awhile there is much to know. In the 18+ years I have been in the business there has been some major shifts in how buyers buy and … Continue reading...

Do Not Make Your Home Into Something It Is Not With Your Real Estate Description

Write compelling real estate descriptions

I have been listing and showing homes for over 18 years north and northwest of Boston Massachusetts. Over the course of those 18 years, I have had many sellers try to make their home into something it is not thru their real estate description on their home's listing. Sellers will often want to over exaggerate on descriptions. Other times an overzealous agent will puff the description to try and give your home the appeal that isn't there. We have all seen those too good to be true, … Continue reading...

Virtual Staging of Your Vacant Home

I have been on a string of listing vacant homes for sale. Vacant homes present certain marketing challenges that need to be overcome. On my last vacant listing I decided to try virtual staging the home to overcome some of the challenges. Vacant Homes Can Be Challenging to Sell In most cases, I prefer my listings to be furnished. Homes generally sell better when they are furnished. This does not mean you don't have to put some preparation into a furnished home … Continue reading...

Your Home Is Only A New Listing Once

In Massachusetts home that are new to the market show up as a "NEW listing" for four days. From a marketing standpoint your listing is only new once. It is important for a seller to make the most of the first few days to the first couple of weeks of their new listing. The new listing period thru the first couple of weeks is a very critical time for the sale of your home. It is the period that will get the most amount of attention from the very best buyers. If it all … Continue reading...

Professional Real Estate Photography is Becoming the Norm

As every year goes by in the real estate industry we are seeing a shift in the quality of real estate photography provided to home sellers. Today, a larger percentage of agent are using professional real estate photography and it is starting to become the norm. I am seeing many agents now focusing on providing quality real estate images. A real estate agent now has choices to make when it comes to real estate photography. What agents should not be doing to provide … Continue reading...

What Every Listing Agent Wished Their Home Sellers Knew

I proposed "What Every Listing Agent Wished Their Sellers Knew".... well I received some great responses from some very competent listing agents across the country. For some sellers listing a home may seem like a mystery. But these agents know what they are doing.... from helping you prepare your home, pricing properly for the market and presenting it to the public, these top listing agents have the experience and know how to help you. What Every Listing Agent Wished There Home Sellers … Continue reading...