Communication is a vital component to a successful home sale- don’t let your home go unsold again.
So your home has not sold!! It is now time to take a look at what may have gone wrong. The first place to look is at the relationship you had with your real estate agent. Selling a home is a collaborative effort on the part of the home owner and the real estate agent. My most successful home sales are also the client/ agent relationship that went the best. As a Massachusetts Realtor, I have been brought in to sell homes that didn’t sell the first time around. One of the biggest complaints I have heard from home sellers is that they never heard from their real estate agent. I learned early on in my real estate career, when the going gets tough call your client!!
As a home owner looking to sell you home you need to hire an agent you can work well with during the home selling process. it all starts with communication. There are 3 areas to look at when it comes to communicating with your agent.
- Did you feel your agent was communicating valuable information that was important to the sale of your home?– You need your agent to give you honest, accurate information about your home, the current real estate conditions and how buyer’s may perceive your home. Don’t hire an agent that is a “yes” man/woman who will tell you what you want to hear. To be successful in selling your home you need the truth.
- Where you honest with your agent? Your agent generally has a fiduciary responsibility to you. Much like a lawyer client relationship. Your best interest must come first. Yet some sellers, will hold their cards close and not be completely up front. To best help you your real estate agent needs all of the information about your home, your motivation and your circumstances.
- Did you consider your agents information carefully and follow recommendations? It is not unusual for sellers to feel confident when their home first hits the market. Maybe you felt you did not need to do the little repairs, or the extra painting or cleaning up that was necessary to put your home in top notch condition. Or, maybe the pricing information from the comparative market analysis was right under your nose but you did not make the proper considerations.
Look carefully at your relationship with your agent. If looking back you felt the agent was telling you what you wanted to hear or was just trying to get the listing, maybe its time to re-think who will re-list your home.
Or, maybe, you thought selling your home would be a cake walk and you didn’t heed your agents advice. Now that your home has expired on the market unsold, it is time to re-evaluate all of the information.
The first place to start is talk to your existing agent to see why they think the home has not sold. At the end of the day, honest and open communication between you and your real estate agent is the first step of a successful home sale. Re-evaluate your relationship and see if you can continue with your current real estate agent or if it may be time to move on. Also be objective in the roll you had to play in your home expiring.
Remember doing the same thing will produce the same results….. something needs to change.